In the digital age, personal branding has become increasingly important for individuals looking to establish themselves as influencers or industry experts. With its explosive growth and widespread popularity, TikTok has emerged as a powerful platform for building influence and authenticity. With its short-form video format and vast user base, TikTok offers unique opportunities for individuals to showcase their talents, share their expertise, and connect with a diverse audience. In this article, we will explore how TikTok can be leveraged for personal branding, focusing on the key aspects of building influence and authenticity.