Why Instagram Marketing Is Better Than Facebook Marketing
Today, social networks provide a wide range of opportunities to create a positive brand reputation, easy recognition, as well as business expansion. And we have to choose which of the social networks will be the most appropriate to promote this or that business. Let’s understand why it is better to pay attention to promotion on Instagram than on Facebook.
As marketers say, it is easier to grow Instagram account. Using this social network, you have opportunities to spread the word about brands that are easy to remember because of the picture. You should choose Instagram if you are going to promote a product that is visually pleasing to look at. By enlisting the help of a photographer, you will easily be able to attract customers if you are a bakery decorator, for example, or if you are creating handmade jewelry. Pages with such content will easily gain subscribers on this social network. As for the audience on Facebook, marketers distinguish it as a group of people with a rather diverse sphere of professional activity. It’s hard to find individual entrepreneurs, Internet entrepreneurs, and IT specialists, as well as members of the creative class, designers, advertisers, marketers, and other representatives of “urbane” professions. The most suitable products for promotion on Facebook are those in the purchase of which solvent users will be interested. The social network offers pieces of training, meetings, and conferences – such communicative activities are very useful. Another business project that will be successful with this social network is design.
Photo content is better than text
It is logical that every business owner chooses a particular social network, focusing on its users as their potential customers. As observations show, accounts that have more than 1,000 subscribers without any tweaking are able to use the social network as a platform for product advertising while having a good income.
Therein lies the bunch of benefits of Instagram marketing for small businesses. Since most people now perceive information more visually through the images created, using pictures and photos is much better than text to help get an account to the top of the list.
Reasons to use Instagram for small businesses
What makes Instagram so popular with entrepreneurs? It’s not just the accessibility of the social network as an advertising platform but also the plethora of opportunities to grow your business. You can make connections with customers more personal. Photos and videos of your team and satisfied customers can help. Fill your Stories feed with your team’s work history, event reports, and testimonials from satisfied customers. In Stories, you can add active external links to direct users to your website, blog, and other social media accounts. And a handy Instagram Shopping section can show your audience more products you can buy right in the app. With Instagram, it’s convenient to announce sales and promotions and notify about the expansion of the assortment and new services. A beautiful feed will increase your reach, and an attractive offer will increase the number of purchases. The point of social media is to make connections. And Instagram is a great place to find like-minded people with similar interests. You can expand your network of contacts and partner with a brand or influencer to increase your reach. Partner’s promotional content can be placed in Stories, for example, to attract more clicks and conversions, and on the same terms, stand up with ads in their account. Saturation of your channel with interesting content will give you a significant advantage over your competitors: it will increase the attractiveness of your Instagram account, attract the attention of new users, interest them in your products and turn them into loyal customers.