Engagement rates are like your daily active users (DAUs) or the number of mentions you get each day. The higher the engagement rate, the more people see you’re Tweet, so it’s important not to neglect it. There are many factors that influence an effective engagement rate. It is essential for users to appreciate all of them to ensure a steady stream of views on their tweets. The following article will help explain all the factors that affect engagement rates on Twitter and also determine what a good rate of engagement for your account is.